Free · Plug & Play for
Free · Plug & Play for
Bring Fitting Room confidence
to online fashion shopping.
Bring Fitting Room confidence
to online fashion shopping.
confidence
Fitting
to online
shopping.
Virtual try-on, smart size guidance and extra visibility for your store.
Virtual try-on, smart size guidance and extra visibility for your store.
No fixed costs. Pay only when you sell more.
No fixed costs. Pay only when you sell more.
Virtual Try-on
Size Matching
Outfit Discovery
Virtual Try-on
Size Matching
Outfit Discovery
Virtual Try-on
Size Matching
Outfit Discovery
Fashion
Fashion
Fashion
eCommerce
eCommerce
eCommerce
doesn't fail on
doesn't fail on
doesn't fail on
products.
products.
products.
It fails
It fails
It fails
on uncertainty.
on uncertainty.
on uncertainty.
And uncertainty is expensive.
And uncertainty is expensive.
78% of fashion carts are abandoned.
Shoppers hesitate when they can't picture the fit on their own image.
Baymard Institute, Fashion Ecommerce Cart Abandonment Rate Statistics 2025
78% of fashion carts are abandoned.
Shoppers hesitate when they can't picture the fit on their own image.
Baymard Institute, Fashion Ecommerce Cart Abandonment Rate Statistics 2025
Over 40% of online fashion purchases are returned.
Far majority of returns are caused by size and fit guesswork.
Shopify Commerce
Fashion Insights 2025
Over 40% of online fashion purchases are returned.
Far majority of returns are caused by
size and fit guesswork.
Shopify Commerce Fashion Insights 2025
?
?
?
74% of shoppers
drop off due to massive choice.
Without guidance, shoppers browse instead of choosing.
The State of Fashion 2025 - Business of Fashion, McKinsey & Company
?
?
?
74% of shoppers
drop off due to massive choice.
Without guidance, shoppers browse instead of choosing.
The State of Fashion 2025 - Business of Fashion, McKinsey & Company
Meet Cameleon
See the fit. Discover the perfect size.
Buy with confidence.
See the fit. Discover the perfect size. Buy with confidence.
See the fit. Discover the perfect size.
Buy with confidence.
See how it really looks
on you.
See how it really looks on you.
See how it really looks on you.
Virtual try-on lets shoppers visualize your products on their body by uploading a picture.
Virtual try-on lets shoppers visualize your products on their body by uploading a picture.
Ready in seconds
Encrypted Privacy
Discover the perfect size in few clicks.
Discover the perfect size in few clicks.
Discover the perfect size in few clicks.
Shoppers answer a few simple questions, and Cameleon instantly recommends the right size, no charts, no guesswork.
Shoppers answer a few simple questions, and Cameleon instantly recommends the right size, no charts, no guesswork.
Uses your size charts
Get answers right when doubts appear.
Get answers right when doubts appear.
Get answers right when doubts appear.
Key questions about fit, fabric, or styling are resolved before hesitation turns into abandonment.
Key questions about fit, fabric, or styling are resolved before hesitation turns into abandonment.
Al answers instantly
Human handoff
Not just a fitting room.
Not just a fitting room.
Not just a fitting room.
A new discovery channel for your store.
A new discovery channel for your store.
A new discovery channel for your store.
Cameleon also brings you new qualified shoppers from our
mobile fashion app where people discover outfits and brands.
Cameleon also brings you new qualified shoppers from our mobile fashion app where people discover outfits and brands.
Clothes from your wardrobe
Clothes from your wardrobe
Clothes from your wardrobe
Matched to your wardrobe
Floral Button-Up Knit Cardigan
Everlane
Discover more
Matched to your wardrobe
Floral Button-Up Knit Cardigan
Everlane
Discover more
Matched to your wardrobe
Floral Button-Up Knit Cardigan
Everlane
Discover more
On the Cameleon app, shoppers build their digital wardrobe in minutes.
On the Cameleon app, shoppers build their digital wardrobe in minutes.
On the Cameleon app, shoppers build their digital wardrobe in minutes.
This allows outfits and new product suggestions to be tailored to what they already own.
This allows outfits and new product suggestions to be tailored to what they already own.
Just Plug-and-Play.
1
Install Cameleon on your Shopify Ecommerce store.
Your product pages get Try-on and Instant Size Guidance. We also sync your catalog to power in-app discovery.
2
Your catalog becomes discoverable in the app
3
Users land on your Product Page ready to buy, with size already suggested.
Inspiration happens in-app
Purchases happen on your store
Just Plug-and-Play.
1
Install Cameleon on your Shopify Ecommerce store.
2
Your catalog becomes discoverable in the app
3
Users land on your Product Page ready to buy, with size already suggested.
Just Plug-and-Play.
1
Install Cameleon on your Shopify Ecommerce store.
2
Your catalog becomes discoverable in the app
3
Users land on your Product Page ready to buy, with size already suggested.
More Checkouts. Fewer returns.
Extra discovery.
More Checkouts.
Less returns.
Extra discovery.
Virtual try-on and smart sizing, right on your product pages.
Free forever for early adopters
Everything you need to know
before getting started.
All you need to know before getting started.
Everything you need to know before getting started.
How does the pricing work?
No upfront cost or subscriptions. Early partners pay a 7% commission only on purchases generated through the virtual fitting room, net of returns. If a purchase comes through a referral from our virtual styling app, the commission is 15%.
How long does setup take?
What products does Cameleon support?
Will it slow down my store?
Does checkout stay on my Shopify store?
Will it work with my theme and apps?
What do I get by joining the early access list?
How does the pricing work?
No upfront cost or subscriptions. Early partners pay a 7% commission only on purchases generated through the virtual fitting room, net of returns. If a purchase comes through a referral from our virtual styling app, the commission is 15%.
How long does setup take?
What products does Cameleon support?
Will it slow down my store?
Does checkout stay on my Shopify store?
Will it work with my theme and apps?
What do I get by joining the early access list?
Join Cameleon
Join Cameleon
Join Cameleon
Early Access
Early Access
Early Access
We'll email you when early access is available for your store.
Plug & Play for
More checkouts.
Fewer returns.
Extra discovery.
Commission-only pricing for early
partners. (on fitting room purchases)
Virtual try-on + size confidence
on your product pages.
Early visibility inside the
Cameleon styling app.
Plug & Play for
More checkouts.
Fewer returns.
Extra discovery.
Commission-only pricing for early
partners. (on fitting room purchases)
Virtual try-on + size confidence
on your product pages.
Early visibility inside the
Cameleon styling app.
Get early access now
Get early access now
Our Approach
Responsible
AI Infrastructure
Virtual try-on relies on computationally intensive AI systems.
We commit to offsetting the emissions related to our infrastructure as we grow, starting by supporting certified reforestation projects in partnership with Treedom.
We’ll share scope and methodology as the platform scales.
Our Approach
Responsible
AI Infrastructure
Virtual try-on relies on computationally intensive AI systems.
We commit to offsetting our emissions as we grow, starting by supporting certified reforestation projects in partnership with Treedom.
We’ll share scope and methodology as the platform scales.
Our Approach
Responsible
AI Infrastructure
Virtual try-on relies on computationally intensive AI systems.
We commit to offsetting the emissions related to our infrastructure as we grow, starting by supporting certified reforestation projects in partnership with Treedom.
We’ll share scope and methodology as the platform scales.
Cameleon
Cameleon
Made to Fit.
Made to Fit.
Made with
Made with
in Milan
in Milan
cameleon
cameleon
GDPR
GDPR
Compliant
Compliant
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